Plug in your own numbers and see revenue, not rankings. Each tool answers one budget question. Each one ends in the same place: a forecast built on your real data.
Start with the calculator. The other tools help with the next budget call.
How much will SEO add over two years?
Enter your traffic, growth, conversion rate, order value, cost per sale and SEO budget. You see added revenue for year one and year two, plus total ROI.
You enter
You get
Should the next dollar go to SEO or ads?
Compares cost per sale for organic and paid search over two years. Ads stop when spend stops. SEO keeps working.
Open the toolWhich articles earn their keep?
Values a page by the revenue its search intent can bring in. It is not about word count or page views.
Open the toolDid that change really work?
Checks whether a test result is real or just noise. Use it before you roll out a new title or page template.
Open the toolWhat is your free traffic worth?
Puts a price on organic visits by asking what the same clicks would cost as ads. It is a handy line for budget talks.
Open the toolA calculator is a quick sketch. It is not a business case yet. These three steps close the gap.
See how we workStart with rough figures. Ranges are fine. The goal is a first view of payback.
Try a slow and a fast growth rate. If ROI only works in the best case, you need to know now.
We swap guesses for your real data from GA4 and Search Console. Then we build the plan.
Plain meanings, so a CFO and a marketer read each result the same way.
| Term | Stands for | How the tools use it |
|---|---|---|
| ROI | Return on investment | Added revenue minus cost, divided by cost. Above zero means SEO paid back. |
| AOV | Average order value | What a typical sale is worth. For lead funnels, use average deal value. |
| CR | Conversion rate | The share of visits that turn into a sale or a qualified lead. |
| CPS | Cost per sale | What it costs to deliver one sale. It keeps the revenue figure honest. |
| ROAS | Return on ad spend | Revenue per dollar of ads. Useful when you compare SEO with PPC. |
Yes. There is no sign-up to run the calculator. You only share details if you want the team to build a forecast with you.
It is as good as the numbers you enter. Treat it as a range, not a promise. A real forecast uses your own site data.
No. Nobody controls Google. The tools show what growth would be worth, so you can judge if the bet makes sense.
Yes. Use your lead-to-customer rate as the conversion rate and your average deal value as the order value.