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From first estimate to measured payback

Our process is built around one question: will this SEO spend pay back? We forecast the return first. Then we build the plan and track it month by month.

Five steps. One forecast. No guesswork.

Five process steps rising along a revenue curve that meets a dashed forecast line
Actual revenue Forecast

The five steps, in order

Each step ends with something you can use, even if you stop there.

  1. 01

    Free ROI estimate

    Start with the calculator or send us your numbers. Traffic, conversion rate and order value give a first view of the return.

    A two-year estimate you can keep

    Open the calculator
  2. 02

    Discovery call and audit

    We review your site, your data and your competitors. We look for what blocks growth and what is already working.

    A clear list of gaps and quick wins

    See the audit
  3. 03

    Forecast and roadmap

    You get a plan with expected traffic, conversions, revenue and costs. Every target ties back to a stated assumption.

    A business case your CFO can check

    How we forecast
  4. 04

    Execution in monthly sprints

    Technical fixes, content, links and CRO ship in monthly sprints. Work is ranked by its likely effect on revenue.

    Visible progress every month

    Browse services
  5. 05

    Measurement against the forecast

    Reports compare results with the forecast, line by line. When the data moves, we adjust the plan.

    Honest reports and steady tuning

    See reporting

Every report is read against the forecast

Most SEO reports show rankings and traffic. Ours start with the forecast you signed off. Then they show where results sit next to it.

Ahead of plan? We say so. Behind? We show the cause and the fix. You always know when the spend is likely to pay back.

  • Google Analytics 4
  • Search Console
  • Ahrefs or Semrush
  • Screaming Frog

What each monthly report tracks

MetricWhy it matters
Organic sessionsShows if the traffic forecast holds.
Conversions from searchTells us if visits turn into sales or leads.
Organic revenueThe figure leadership cares about most.
Spend to dateKeeps cost in view next to return.
Payback pointWhen added revenue covers the spend.

What we commit to, and what we won't do

Clear rules keep the forecast honest for both sides.

Questions about the process

More on prices and plans sits on the pricing page.

Do I need to use the calculator first?

No. It is a quick way to see a first number. You can also share your figures on a call and we start there.

What data do you need from us?

Read access to analytics and Search Console helps most. Order value and conversion data sharpen the forecast.

What happens if results fall behind the forecast?

We show the gap in the report and explain the cause. Then we change the plan. We do not hide misses.

Can you work with our in-house team?

Yes. We can add forecasting, reporting or extra capacity next to your team. Agencies can also use us white-label.

Start with step one today

Share your numbers and we will turn them into a forecast you can defend.