The full terms
1. Who these terms cover
These terms apply to anyone who visits seoroicalculator.com. That includes the free tools, the guides and the contact form.
By using the site, you accept these terms. If you do not agree, please stop using the site.
Paid SEO work is covered by a separate written agreement. If that agreement differs from these terms, the agreement wins.
2. How to read the calculator results
The ROI calculator and our other free tools run on the numbers you type in. Traffic, growth, conversion rate, order value and costs all shape the result.
The output is a model. Real results depend on your market, your site, your competitors and search engine changes.
Do not treat any figure as financial, legal or tax advice. Check big budget choices with your own advisers.
3. Guides, templates and other content
We write our guides and templates to be accurate and useful. Even so, search changes fast. Some details may age.
You may use our templates inside your own business, including in reports to your team or board. You may not resell them or pass them off as your own product.
Short quotes with a link back to the source page are welcome.
4. What we ask of you
Please give honest details when you contact us. Do not submit someone else's data without their consent.
Do not try to break, probe or overload the site. Do not send automated requests at scale. Do not upload harmful code.
We may block access that puts the site or other visitors at risk.
5. Consultations and audit requests
Asking for a free consultation or audit does not create a contract. It simply starts a conversation.
Any paid work begins only once both sides agree the scope, price and timeline in writing.
How we handle the details you send is set out in our privacy notice.
6. Who owns what
The site design, text, code, tools and graphics belong to us or to those who license them to us.
Product names such as Google Analytics, Search Console, Ahrefs, Semrush and Screaming Frog belong to their owners. Naming them does not imply any link or endorsement.
7. Limits of our responsibility
We provide the site and its free tools as they are. We aim to keep them working, but we cannot promise they will always be available or free of errors.
To the extent the law allows, we are not liable for losses that come from relying on a free estimate. That includes lost profit or lost budget.
Nothing here limits rights you have under the law that cannot be excluded.
8. Links to other sites
Some pages link to outside sites and tools. We do not run them and are not responsible for their content or their terms.
9. Changes to these terms
We may update these terms as the site and our services grow. The date at the top shows the latest version.
If you keep using the site after a change, the new terms apply.