Forecast SEO that pays back
Model your two-year return in a minute. Then our team turns that number into a real plan, with targets you can take to your CFO. We report on revenue and payback, not vanity metrics.
Two-year SEO ROI
Worked example at the values below
- Year 1 added revenue
- $47,120
- Year 2 added revenue
- $159,147
- Two-year ROI
- 110%
Tools we work in
Your forecast and reports run on data you can check yourself. These are the tools we use, not our clients.
- GA4 Revenue and conversion tracking
- Search Console Clicks, queries and indexing
- Ahrefs Links and keyword research
- Semrush Competitor and SERP data
- Screaming Frog Technical site crawls
Services
Eight services. One test: does it pay back?
Every engagement starts with a forecast. We model the return first. Then we do the work and report against that number, month by month.
See all services- 01
SEO ROI forecasting and business case
Traffic, conversion and revenue models that justify the budget. You get realistic targets and a payback date your CFO can check.
- Traffic model by page type
- Conversion and revenue model
- Costs, ROI and payback period
Forecast Measured Month 1 to month 24 -
02Technical SEO audit and fixes
We map how search engines crawl your site, then fix what blocks it. Pages that can't be found can't earn.
- 03
Content strategy and production
Keyword research and topic clusters built around buying intent. Articles and landing pages written to earn revenue, not just visits.
- 04
On-page and conversion optimisation
Titles, internal links, page templates and A/B tests. The traffic you win should turn into sales.
- 05
Link building and digital PR
Quality backlinks earned through outreach and stories worth citing. Authority that builds over time.
- 06
E-commerce and SaaS SEO
Category, product and feature pages tuned at scale. Templates first, so one fix lifts hundreds of pages.
- 07
Analytics, tracking and reporting
GA4, Search Console and dashboards that tie each SEO task to revenue and ROI.
- 08
SEO consulting and team training
Strategy sessions and audits for in-house teams. White-label support for agencies and consultants.
From a free estimate to payback you can measure
Five steps, one forecast. The numbers we agree at the start are the numbers we report against every month.
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Step 1: Free ROI estimate
Run the calculator or send us your numbers. You get a first view of what organic growth could be worth to you.
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Step 2: Discovery call and audit
We review your site, your data and your competitors. That shows us what is holding revenue back today.
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Step 3: Forecast and roadmap
You get a clear plan with expected traffic, conversions, revenue and costs. It is built to stand up in a budget meeting.
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Step 4: Execution in monthly sprints
Technical fixes, content, links and conversion work ship each month, in the order that moves revenue first.
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Step 5: Measurement against the forecast
Reports compare real results with the plan we agreed. Where the numbers drift, we adjust and tell you why.
Three ways to work with us
Every site starts from a different place, so we don't post a rate card. We look at your numbers first. Then we quote the work your forecast actually calls for.
- One-off project
Forecast and business case
For teams that need a budget signed off before any work starts.
Scoped after your free audit Fixed quote before any work starts
- Traffic, conversion and revenue model built on your own data
- Payback timeline with low, likely and high scenarios
- SEO vs paid ads cost comparison for your market
- Business case deck written for your CFO or board
- Target KPIs you can track month by month
- Rolling monthly
Monthly growth sprints
For brands that want the plan built and run against the forecast.
Scoped after your free audit Fixed quote before any work starts
- Technical fixes: crawl, indexation, speed and Core Web Vitals
- Content planned around pages that drive revenue
- On-page work, internal links and CRO tests
- Link building and digital PR outreach
- Monthly report: actuals set against the forecast
- Per session or retainer
Consulting and white-label
For in-house teams and agencies that need extra hands or a second view.
Scoped after your free audit Fixed quote before any work starts
- Strategy sessions with your team
- Audits your own staff can act on
- Forecasting and reporting set-up in GA4 and Search Console
- Training on SEO KPIs that tie to revenue
- Unbranded delivery for agency partners
- In every engagement
- Tracking checked in GA4 and Search Console before we forecast anything.
- What we won't promise
- Guaranteed rankings. We commit to a plan and report honestly against it.
- Not sure which fits?
- Start with the SEO ROI calculator, or read the pricing FAQ.
Guides
Learn to forecast SEO like a finance team would
Plain-language guides on the numbers behind SEO. Each one ends with a clear next step for your own site.
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How to calculate SEO ROI
Start with traffic, conversion rate and order value. Then subtract what you spend. This guide walks through the formula step by step, with the inputs our calculator uses.
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How to build an SEO business case
Leadership wants a number they can check. Learn how to turn a forecast into a short case with targets, costs and a payback date your CFO can review.
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SEO vs paid ads: where should the next dollar go?
Paid ads stop when the budget stops. SEO builds slower but keeps paying. Compare both on cost per sale before you pick one, or decide how to split the spend.
Straight answers before you commit
Pricing, timelines, guarantees and measurement. These are the questions we hear most from teams building an SEO business case.
Pricing How much does ROI-driven SEO cost?
It depends on your site, your market and how much work the plan needs. So we do not publish one fixed price.
Every engagement is scoped after a free audit. You see the cost next to the forecast, so you can judge the payback before you commit.
Pricing Is the calculator really free?
Yes. You can run the SEO ROI calculator as often as you like, with no sign-up.
If you want a forecast built on your real data, you can ask our team for one. That first consultation is free too.
Timelines How long does SEO take to pay back?
SEO is slower to start than paid ads. Most of the return comes later, as rankings and traffic build over months.
The payback point differs for every site. Your forecast shows the month we expect added revenue to cover the cost, so you know what to look for.
Guarantees Do you guarantee first-page rankings?
No. Nobody controls Google, and any agency that promises a #1 spot is selling hope.
What we do commit to is a clear forecast, honest reporting against it, and a plan that changes when the numbers say it should.
Measurement How do you measure SEO return on investment?
We track organic sessions, conversions and revenue in GA4 and Search Console. Then we compare that revenue with what you spent.
ROI is the gain minus the cost, divided by the cost. We report it in plain numbers a CFO can check.
Measurement What will I see in your reports?
Each report puts actual traffic, conversions and revenue beside the forecast we agreed at the start.
Where results drift from the plan, we explain why and what we will change next. No vanity charts.
Get a custom SEO ROI forecast from our team
The calculator gives you a quick estimate. A forecast built on your own data gives you a number you can defend. Share your figures and we will turn them into a plan your CFO can check.
- A review of your site, data and competitors
- A two-year forecast built on your real numbers
- A plan with expected traffic, sales, revenue and costs
No guaranteed rankings. Just a realistic forecast and honest reporting against it.
What the consultation form asks for
Eight short fields. Have these to hand and it takes a few minutes.
- 01 Your name
- 02 Work email
- 03 Website URL
- 04 Company type
- 05 Monthly traffic
- 06 Monthly marketing budget range
- 07 Your main goal
- 08 Anything else we should know
Prefer email? [email protected]