We commit to
- Revenue and payback over vanity metrics.
- Realistic forecasts built on your own data.
- Monthly reports set against the forecast.
- Plain language with every term explained.
About us
We started with a calculator. We stayed for the payback.
SEO ROI Calculator is a revenue-first SEO team. We forecast the return before any work starts. Then we build the plan and measure every month against that forecast.
Our audience is people who must prove SEO pays: marketing managers, founders and e-commerce or B2B and SaaS teams. We write in plain words a CFO and a marketer both trust.
Our story
How one free tool became a way of working
- 01
A free tool people kept using
It began as one page. Enter your traffic, growth, conversion rate and order value, and see two years of added revenue and ROI.
- 02
The question after the number
Users got an estimate, then asked what came next. How do we hit it? How do we prove it to the board?
- 03
A team built around the forecast
So we turned the tool into a way of working. Forecast first, then do the work, then report against that same number.
Method
Six inputs. Each one checked against your data.
Our calculator uses six inputs. A real forecast uses the same six, with each one tested. Weak inputs make a pretty chart and a broken promise.
We show every assumption in writing. If one changes, you see how the payback date moves.
See how forecasting works- 01
Monthly traffic
We start from your real organic sessions in Search Console and GA4, not a rounded guess.
- 02
Traffic growth
Growth is set by page type and keyword demand. We model a slow ramp, not a straight line.
- 03
Conversion rate
We use the rate organic visitors actually convert at. Blended site averages hide the truth.
- 04
Average order value
For lead-based sales, we swap order value for deal value and close rate.
- 05
Cost per sale
Margin matters. Revenue that costs more to fulfil than it earns is not a return.
- 06
SEO investment
Every cost goes in: fees, content, tools and your team's time. Then payback is honest.
Principles
What we promise, and what we never will
We refuse to
- Guarantee rankings or "#1 on Google".
- Report traffic without tying it to revenue.
- Hide behind hype or jargon.
- Sell a forecast we can't measure against.
Team and tools
Practitioners who speak both SEO and finance
Our team covers technical SEO, content, link building, CRO and analytics. Each project gets one lead who owns the forecast. They answer for the number, start to finish.
We work in standard tools, so you can check every figure yourself.
- Google Analytics 4
- Google Search Console
- Ahrefs
- Semrush
- Screaming Frog
Want a forecast built on your real data?
Share your numbers. We will model the return, explain each assumption and show when SEO should pay back. No hard sell.