Big catalogues and long sales cycles need more than a list of keywords. We tune category, product and feature pages at scale. Then we forecast the orders or leads that work should bring.
A shop sells in one visit. A SaaS firm sells over weeks. We build each plan around how you actually earn.
Your revenue comes from orders. So we start with the pages buyers land on before they check out.
Your revenue comes from leads, trials and deals. So we focus on the pages that start a sales talk.
Traffic alone tells you little. A shop needs to know orders and order value. A SaaS team needs leads, close rate and deal size. We plug the right inputs into the model, so the payback date is real.
Long cycles are not a reason to skip the maths. They just mean we track further down the funnel.
| Measure | E-commerce | SaaS and B2B |
|---|---|---|
| What counts as a win | An order | A qualified lead or trial |
| Value per win | AOV (average order value) | Deal value or LTV (lifetime value) |
| Main pages | Category and product | Feature, use case, comparison |
| Time to revenue | Same visit or days | Weeks or months of sales cycle |
| What we track | Organic revenue and orders | Leads, pipeline and closed deals |
Ten thousand pages cannot be fixed by hand. Templates can. See our full process.
We group every URL by template. Most big sites run on a handful of them.
Each template gets a value score from your own sales or lead data.
One change ships to every page that uses it. That is where scale comes from.
We compare results to the forecast, then move to the next template.