SEO reporting that shows what pays back
Traffic alone does not pay the bills. We set up GA4, Search Console and one clear dashboard. Then every month, each result sits next to the forecast. You see revenue and payback, not just clicks.
From a search to money in the bank
Most SEO reports stop at step two. Ours follow the whole chain. Each step feeds the next, so you can see where value leaks.
- 01
Visibility
Search Console shows which queries find you. We group them by buying intent, not by vanity volume.
- 02
Organic sessions
GA4 counts the visits. We split them by page type, so you see which templates pull their weight.
- 03
Conversions
Orders, leads, demo requests. Each one is tracked as a GA4 key event with a clear source.
- 04
Revenue
Order value or pipeline value from your CRM. This is the line the CFO actually reads.
- 05
ROI and payback
Revenue against cost, month by month. The report shows when the work has paid for itself.
Tracking you can trust, set up once
A report is only as good as its data. So we start with the plumbing. We fix the tracking, give each conversion a value and join your tools together.
Tools we report from
- Google Analytics 4
- Google Search Console
- Ahrefs
- Semrush
- Screaming Frog
-
Tracking audit
We check your GA4 events, filters and consent setup. Broken or double-counted data gets fixed first.
-
Key events and values
Sales and leads get a money value. For B2B, we link deals from your CRM back to the first visit.
-
Search Console link
Query and page data flows next to GA4. You see the search that led to the sale.
-
Live dashboard
One shared dashboard with the forecast built in. No logins to five tools, no exported spreadsheets.
One monthly report, four honest parts
Your report is short. It opens with the forecast and ends with the plan. A marketer can act on it. A CFO can sign off on it.
When a month is flat, we say so. Then we show the cause and what we will change. That is the point of measuring against a forecast.
See how we build the forecastReporting questions, answered
Four things teams ask before they hand us their data.
Do I need to switch tools?
No. We work inside the GA4 and Search Console you already own. You keep full access to every report and every dashboard.
What if the numbers fall short of the forecast?
Then the report says so. We show the gap, explain the cause and change the plan. A forecast is only useful if you measure against it.
How do you track revenue for long B2B sales cycles?
We value each lead stage and connect closed deals from your CRM. That way a demo booked today still counts when it closes months later.
Can I buy reporting on its own?
Yes. Some in-house teams only need the tracking and dashboard. Others add it to a wider SEO plan. Ask us which fits.
Want to see SEO measured in revenue?
Share your current setup. We will show you what your data can and cannot prove today, and how to close the gap.