Links and PR aimed at the pages that pay back
A backlink is a link from another site to yours. Search engines read good ones as trust. We earn them through outreach and digital PR. And we point them at the pages that make you money.
Four ways we earn links that last
Every method below earns the link on merit. No one is paid to place it. That keeps your site safe and the links stable.
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Digital PR stories
We turn your own data into stories that writers want to cite. A good story earns links from sites you could never buy from.
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Expert outreach
We pitch your team as a source on topics you know well. Writers get a useful quote. You get a mention and a link.
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Link reclamation
Some sites already name you but do not link. Others link to pages that broke. We find both and ask for the fix.
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Linkable assets
Free tools, guides and data pages give people a reason to link. Our own calculator is one example of the idea.
We count revenue, not link totals
Many link reports stop at a count. A hundred links to your blog can do less than five links to a product page. So we tie each link to a target page in your forecast.
Then we track that page in GA4 and Search Console. You see if it climbs, gets clicks and sells. It is plain enough for your CFO to follow.
How our reporting works| Vanity metric | What we measure |
|---|---|
| Total links built this month | Links that point at pages in the forecast |
| Domain rating of the source | Topic fit and real readers on the source |
| Number of outreach emails sent | Placements won and the pages they lift |
| Ranking for a broad head term | Organic sales and leads on target pages |
How a link sprint runs
Links fit into the same five-step process as the rest of our work. Here is the link part.
- 01
Pick the pages
We start from your ROI forecast. Links go to the pages with the biggest revenue upside.
- 02
Find the gap
We compare your link profile with the rivals that outrank you. That shows what is missing.
- 03
Pitch and publish
Stories, expert quotes and fixes go out in monthly sprints. Every pitch is written by hand.
- 04
Report on payback
Each link is logged against its target page. You see traffic, sales and revenue move.
Shortcuts we refuse to take
Cheap links can get a site penalised. That wipes out the return you paid for. We keep it clean.
- We do not buy links or rent space on link farms.
- We do not promise a set number of links per month.
- We do not guarantee rankings or “#1 on Google”.
- We do not send mass emails or spin the same pitch.
Link building questions
Short answers to what clients ask first. More detail lives in our guides.
How long before links affect revenue?
Links take time to be found and counted. Most effects show over months, not weeks. Your forecast sets a clear timeline, and we report against it.
Is this only for big brands?
No. Smaller sites often gain the most from a few strong links. We size the work to your budget and your forecast.
Can links fix a site with technical issues?
Not on their own. If pages cannot be crawled, links are wasted. We check that first, often with a technical SEO audit.
Will you work with our PR team?
Yes. We can share story ideas, data and target pages with your team. That way PR wins also count for search.
Find out which pages need links most
Share your numbers. We will show where links would pay back fastest, and what the work should cost.