E-commerce growth
Category and product pages that turn search visits into orders.
E-commerce & SaaS SEOCase studies that show the payback, not just the traffic
A good case study answers one question. Did the SEO spend come back as revenue? Ours show traffic, sales and ROI before and after. Each one sits next to the forecast we made at the start.
Six numbers in every case study
Same format, every time. You can compare one project with another. You can also hold us to the plan.
- 01
The starting point
Monthly organic traffic, conversion rate and order value before work began. This is the baseline every gain is measured from.
- 02
The forecast we made
What we expected in traffic, sales and revenue. It is shown in full, so you can see if we were right.
- 03
Organic traffic, before and after
Visits from search over the same months, year on year. Seasonal swings are called out, not hidden.
- 04
Conversions
Sales or qualified leads from organic search. Traffic that never converts does not count as a win.
- 05
Added revenue
The extra revenue from search, tracked in GA4 (Google Analytics 4). Year one and year two are kept apart.
- 06
ROI and payback month
Total return against the full SEO cost. We also name the month the work paid for itself.
Browse by the kind of work
Case studies are grouped by the problem they solved. Each group links to the service behind it.
B2B and SaaS pipelines
Long sales cycles, measured in qualified leads and closed deals.
E-commerce & SaaS SEOTechnical fixes and migrations
Crawl, speed and indexing fixes, tied to what they did for sales.
Technical SEO AuditContent built for revenue
Topic clusters picked for buying intent, then valued by the sales they bring.
Content StrategyHow to read the ROI line
ROI (return on investment) is the money gained, less the cost, divided by the cost. We use the same sum as our free calculator. The figures here are a sample to show the math. They are not a client result.
ROI = (added revenue − SEO cost) ÷ SEO cost
Try it with your own numbersSample calculation
- SEO investment over two years
- $48,000
- Added organic sales over two years
- 800
- Average order value
- $120
- Added revenue
- $96,000
- Two-year ROI
- 100%
$96,000 less $48,000 is $48,000 gained. That gain divided by the $48,000 cost is 100%.
Our rules for an honest case study
Results are easy to dress up. These four rules stop that. They are the same rules behind our monthly reporting.
- 01
Forecast next to actual
Every result sits beside the number we promised. Misses stay in the report.
- 02
Fair time windows
We compare like with like, month for month. No hand-picked best quarter.
- 03
Revenue, not rankings
Positions and clicks give context. The headline is always money and payback.
- 04
Every cost counted
ROI uses the full spend: fees, content and tools. Nothing is left out to flatter the result.
Want results like these on your own site? Get in touch.
Share your traffic, conversion rate and budget. We will build a two-year forecast on your real data. No guaranteed rankings. Just a plan you can measure.