Learn
how to calculate SEO ROI
Builds trust and earns links. It rarely sells on the first visit.
Assisted value
Content that earns revenue, not just visits
Most content plans chase volume. Ours start with what a page can earn. We research demand, score each topic by revenue intent and build clusters that rank.
Fewer pages. Better pages. Measured value.
Three kinds of search, three kinds of value
Not every visit is worth the same. A reader learning the basics is not yet a buyer. We plan a mix, and we value each stage in its own way.
Compare
SEO vs paid ads cost
Meets buyers who are weighing options. Strong pull toward a demo or call.
Lead value
Buy
SEO forecasting services
Meets buyers ready to act. Small volume, but each visit is worth the most.
Direct revenue
How we build the plan
Good content starts long before the first draft. We do the research and the maths first. That way each page has a job and a target.
The plan ties into your ROI forecast. So you can see what the content should return, and when.
- 01
Keyword and demand research
We map what your buyers search for, from first question to final choice. Each term gets a volume, a difficulty and an intent tag.
- 02
Revenue scoring
Every topic gets a value score. It uses your conversion rate and order value, so the plan starts with pages that pay.
- 03
Topic clusters
A topic cluster is one main page linked to the smaller pages around it. This helps search engines see your depth on a subject.
- 04
Briefs and production
Writers get a clear brief: search intent, outline, internal links and the action the page should drive. Then we write and edit.
What you get
Six working files your team can use, whether we write the pages or you do.
- 01
Keyword map
Every target term, grouped by topic and tagged by intent.
- 02
Content roadmap
Pages ranked by expected value, set out in monthly sprints.
- 03
Page briefs
Outline, sources, links and a clear call to action for each page.
- 04
Articles and landing pages
Written for readers first, then tuned for search.
- 05
Refresh list
Older pages worth updating before you write anything new.
- 06
Value report
Traffic, leads and revenue per page, read against the forecast.
Questions about content strategy
Want the method in detail? Start with our guides on SEO ROI and forecasting.
Do you write the content or just plan it?
Both are possible. We can build the plan and briefs for your writers. Or we can plan, write and edit the pages for you.
How do you put a value on an article?
We estimate the visits a page can win. Then we apply your conversion rate and order value. Learn-stage pages get credit for assisted sales too.
How long until new content pays back?
It depends on your site, market and competition. Your forecast states the expected timeline and the assumptions behind it. We don't promise rankings.
Should we fix old pages before writing new ones?
Often, yes. Updating a page that already ranks can be faster and cheaper than starting from zero. The audit tells us which pages qualify.
Find out what your content could earn
Share your numbers. We will show which topics are worth writing first.