We model traffic, conversions and revenue before you spend. You see what SEO is likely to return. You also see when it should pay back.
Every number comes with the assumption behind it. That makes the budget easy to defend.
These are the same six fields as our free calculator. The difference is where the numbers come from. We set them from your data, not from guesses.
Your current organic visits. This is the base the whole model grows from.
How fast traffic can rise. We set it from your site, your market and your rivals.
The share of visits that buy or become a lead. We use your own data where we can.
AOV (average order value) is what one sale is worth. For B2B we use deal value.
What it costs to serve each order. It turns revenue into a fair view of profit.
The budget you plan to spend. It sets the line the return must clear.
A forecast is a chain of plain sums. Visits turn into sales. Sales turn into revenue. Revenue is then set against cost.
The table shows that chain with round sample numbers. Real work goes into each input. We test growth against rivals and check conversion rates by page type.
Sample figures only. They show the method, not a result.
| Step | Sum | Result |
|---|---|---|
| Added monthly visits | 10,000 × 20% | 2,000 |
| Added monthly sales | 2,000 × 2% | 40 |
| Added monthly revenue | 40 × $80 | $3,200 |
| Added revenue, one year | $3,200 × 12 | $38,400 |
Inputs: 10,000 visits, 20% growth, 2% conversion, $80 order value.
A single figure hides the risk. A range shows it. Each forecast comes in three cases.
Slow growth and today's conversion rate. This is the floor we plan the budget around.
Use it to set the minimum the spend must earn.
The growth we think is most likely, based on your data and the gaps we found.
Use it as the target in monthly reports.
What happens if content, links and CRO (conversion rate optimisation) all land well.
Use it to see the upside, not to plan cash.
The forecast is a working document. It becomes the target for every report we send. If results drift, you see it in the same format.
Want to see how reports work? Read how we work or our analytics and reporting service.
Month by month traffic, sales and revenue for each scenario.
The month when added profit is likely to cover the spend.
Every input listed with its source, so finance can check it.
The work most likely to move revenue, in the order we would do it.
Plans and prices are on the pricing page.
No forecast is exact. Ours give a range, not a promise. We track results against it every month and explain any gap.
No. Nobody controls Google, so we never guarantee rankings or revenue. We do guarantee that every assumption is shown.
Read access to analytics and Search Console helps most. Sales data, order value and margin make the model sharper.
Yes. For long sales cycles we model leads, lead-to-deal rates and deal value. Payback then follows your real funnel.
Share your numbers. We will turn them into a forecast you can take to leadership.