Worked example: one page, one change
| Metric | Before | After |
|---|---|---|
| Monthly visits | 10,000 | 10,000 |
| Conversion rate | 1.0% | 1.2% |
| Sales per month | 100 | 120 |
+20 sales a month with zero extra visits
Sample figures for illustration only, not a client result.
Turn the traffic you have into revenue
Rankings bring people to the page. What happens next decides your ROI. We tune titles, links, templates and conversion paths so more visits end in a sale or a lead.
Same traffic. More results.
Six levers between a search and a sale
Each one moves a visitor a step closer to buying. We work on the step where you lose the most.
- 01 Click
Titles and meta copy
Your title is the first ad a searcher sees. We rewrite titles and descriptions to match intent and earn the click.
- 02 Click
Internal linking
Links pass both readers and authority. We route them toward the pages that earn money, not just the newest posts.
- 03 Engage
Page templates
Fix a category, product or feature template once and every page built on it improves. That is on-page work at scale.
- 04 Engage
Content that answers the query
We check each page against what the searcher wants. Then we close the gaps that send them back to Google.
- 05 Convert
Conversion paths
CRO (conversion rate optimisation) means fewer steps between interest and action. Clear offers, calls to action and forms come first.
- 06 Convert
A/B testing
We test changes on real traffic before we roll them out. Only lifts that hold up make it into the plan.
Why conversion rate is the cheapest growth
New traffic takes months to earn. A better page works on the visits you already get. Small lifts in conversion rate compound with every month of traffic.
The table shows simple maths on sample numbers. Plug your own figures into the ROI calculator to see what a lift is worth to you.
How a monthly on-page sprint runs
Work ships in the same monthly rhythm as the rest of our process. Every change is tied to a page that matters to revenue.
- Week 1
Find the leaks
We rank pages by traffic, intent and revenue. The top earners with weak conversion go first.
- Week 2
Ship the fixes
Titles, links and on-page copy change. Bigger template edits are set up as tests.
- Week 3
Run the tests
Each test runs until the result is clear. We check significance before we call a winner.
- Week 4
Report the lift
Results go into the monthly report, next to the forecast. Winners roll out site-wide.
Questions about on-page SEO and CRO
Plans and prices are on the pricing page.
Is CRO part of SEO?
Not strictly. But SEO that ignores conversion leaves money on the table. We treat them as one job.
Do you need a lot of traffic to run A/B tests?
Tests need enough visits to reach a clear result. On smaller sites we make careful, measured changes instead.
Will you change our design or brand?
No. We work inside your design system. Most gains come from copy, structure and fewer steps, not a redesign.
How do we know a change worked?
We track conversions in GA4 (Google Analytics 4) before and after. Then we report the change against the forecast.
Find out what your pages are leaving behind
Send us your top pages and numbers. We will show where the next lift is likely to come from.